Faceless TikTok and Instagram Reels Ideas To Market Your Romance Book
Promoting your romance book through Instagram Reels and TikToks is essential in todays marketing landscape. Videos are heavily favored by algorithms and can be a great way to get readers hooked on your book and convert those views into sales.
But where should you start, especially as a faceless author? Here are some fun and effective Instagram Reels ideas to help promote your romance book and grow your audience!
Instagram Reels Ideas to Promote Your Romance Book
The most important thing about being a faceless author is making your books talk for themselves. That includes finding catchy scenes and screenshots that will draw your readers in and make them curious for more.
1. Page-flips and Screenshots or Quotes
Take a video of book pages as you are flipping through them and use it as a background video for sharing quotes or screenshots from your novel.
Tip: Pair this with emotional and strong book quotes or cliffhangers that make your audience want to find out more.
Not sure how to find those? Check out my blog article about creating the perfect hooks or finding scenes to draw readers in.
Pro Tip: Pair this kind of video with a looping sound so your viewers can take their time to read the quote or screenshot without the sound stopping at a random spot.
2. Slideshows
Break down key scenes from your romance book and create a picture slideshow with them. This is a simple but effective way to visually show the vibe and mood of your story.
Tip: You can save them as both, videos or actual picture slides and post both to TikTok to streamline your marketing!
Pro Tip: Mention popular tropes on the first slide to capture your viewers attention quickly and make sure to use attention-grabbing pictures. Check out these Websites to get free stock photos for your slideshows.
3. Book turns
Film your hand holding your book with its edges facing the camera, then slowly turn it around to reveal the cover. Use a catchy quote or phrase that pops up in the beginning and disappears when the cover is shown.
4. Instagram Video Templates
Instagram Templates are the perfect way to promote your romance book with pictures that portray your stories or characters’ vibe. You can find various Templates under the ‘Reels’ tab in your app.
Tip: Use images that set the mood for your book, but make sure that you grab images with a free license (e.g. from Unsplash or Depositphotos).
Pro Tip: Another app to use for Templates that feature popular popculture moments is Capcut. They have a direct integration to TikTok, but you can also download videos from the app to post to Instagram.
5. Duet popular videos
Is there a video going around that are a perfect portrayal of one of your characters? Or your romance books storyline?
You can duet it and add a video of your book with a short caption portraying the relation.
In my humble opinion, Kristie (@read_between.the_wines) is the queen of utilizing duets! Of course, you can find a faceless way to relate the videos to your characters though (e.g. filming you highlight a scene in your book that fits the video and duetting them next to each other).
6. Highlight passages
Film your hands as you highlight quotes or passages in your book. Annotations are another great way to showcase your best quotes and scenes.
Tip: Create a background that reflects your books vibes as well to bring as much information about your romance book as possible across.
Check out Teagan Hunters Instagram Reel (and make sure to check out her books because they’e SO fun!), it’s a perfect example!
Not sure where to start and which scenes and quotes to use? Check out my author services, which include content pulls and creation of promotional material to help boost your book’s visibility!
